The boys from DAS are big fans of BBC2's new gardening programme, The Curious Gardeners, even though the show starts at 8pm on Friday night.
But their delight in the show is not at the bonhomie of the two stars, or even the handy tips they can pick up to help them get greener fingers.
No. The insurer has noticed that the opening sequence features a classic car which is clearly displaying a DAS window sticker promoting its legal expenses cover.
Now who said insurance is boring?