The cold snap has seen a barrage of snowballs come his way and it is not just kids in the park who are joining in, insurance buyers are also being encouraged to ice him.

One of the country's leading travel insurers, Options Travel Insurance, is running an online game where customers can win discounts for shooting Frosty, Santa and a little Robin redbreast.

Backchat's cool aim managed to get £1.40 off a policy that is advertised from as low as £6.

Now that is a bargain. What will they think of next?