Holliday will replace Endsleigh Insurance managing director Ian Passmore

Zurich UK personal lines managing director Tim Holliday has also been appointed to manage the insurer’s Endsleigh business.

The appointment is a further step by the insurer to bring the two businesses closer together, though they currently remain as two distinct brands.

In March Zurich announced its intention to bring its personal lines division and broking subsidiary Endsleigh closer together with shared functions.

Holliday was Zurich UK’s chief underwriting officer and became interim personal lines managing director in November when John Dyke left to move back to America. Subject to regulatory approval Holliday will step into the new combined role from 1st May 2014.

Endsleigh’s current managing director Ian Passmore will remain at Endsleigh for several months to help bring the two businesses together.

Zurich UK general insurance chief executive Steve Lewis said: “Ian has been with Endsleigh for over three decades and has for the last five years successfully led the organisation. We would like to thank him for his outstanding contribution and wish him well for the future.

“With responsibility for both Zurich’s UK personal lines business and Endsleigh, Tim is now perfectly positioned to continue both Ian’s good work and the development of plans to further integrate the two businesses.”

Zurich has been overhauling its personal lines book for the past three years, which has included cutting unprofitable business and cost-cutting.  In 2012, it revealed plans to shed 400 jobs from the division, and shifted the administration of the Zurich-branded motor product to Broker Direct. And in November it announced plans to move personal lines claims handling to lower-cost Endsleigh.

The company has also withdrawn Zurich-branded home and car products from aggregators, though it will continue to sell products on aggregators through Endsleigh and other brokers.

It also shifted its direct and partnerships personal lines business to Endsleigh and the Wessex Group.

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