Not for profit affinity insurer UIA Insurance (UIA) has re-branded after an extensive research campaign.
UIA plans to introduce its new identity through its acquisition programme. Press campaigns are also planned for later in the year and this, which will be accompanied by UIA's first TV campaign in the autumn.
UIA claims the new brand reflects its mutual status, experience and position within the not for profit sector.
UIA marketing director Ian Cracknell said: "Customer research has identified the values that make UIA different from competitors and our unique position in the not-for-profit sector.
"We have responded by re-branding the organisation to better reflect our strengths and the values that are important to our customers. Our core set of principles will guide future direction of the organisation."
