Consumers would like to see full disclosure of product providers if the practice of white labelling is allowed to go ahead, says a survey by Clerical Medical.

White labelling is the practice where a retailer puts their name on another supplier's product. The

concern is that it could allow a less recognised brand to disguise itself by association with a well respected one.

The Clerical Medical study found that 94% of financial decision-

makers wanted to know who supplied a product before buying and 93% would expect the retailer to accept full responsibility for the supplier's product.

Almost 90% said that the supplier should take full ownership of all post-sale problem resolutions.

Every person surveyed said they would want to know of any white-labelling arrangement before they made a purchasing decision.