Reactions from brokers to Zurich's multi-channel marketing strategy have so far "been favourable," said Zurich managing director Ian Owen.
Armed with its promises and principles, the company is thi ...
Reactions from brokers to Zurich's multi-channel marketing strategy have so far "been favourable," said Zurich managing director Ian Owen.
Armed with its promises and principles, the company is this week briefing more than 500 top brokers over its new advertising campaign to promote the Zurich brand through both its brokers and direct channel.
Zurich's promises include not marketing Zurich Direct as well as massively undercutting brokers on price.
Owen said: "We are certainly not aiming to undercut our brokers on price. The use of one system will avoid any problems over price swings between different channels with a single price base."
Zurich said its broker arm of 5,000 is still growing 20% per annum. "The savings from having one system will be ploughed into supporting brokers, providing customers with the right products and in returns to share-holders," said Owen.
