Zurich's senior executives are to begin a tour of the insurer's personal lines brokers in January.

Called Shaping the Future, the tour will enable the executive team to talk personally with its top personal lines brokers to find out how the insurer can improve and also to discuss business opportunities.

It is part of Zurich's strategy to become the third largest personal lines insurer

The tour, led by Zurich retail financial services managing director Ian Owen, will also promote three new support packages.

These will incorporate training, health and safety, business continuity planning and marketing. The package the broker receives will depend on profitability and potential rather than actual size.

Special rates have been negotiated with suppliers Searchlight and the CII.