Zurich has launched a new road awareness programme for its fleet policyholders.

The modular programme, created in conjunction with Drive & Survive, begins with an online assessment of driver attitudes, mindset and driving environment, rated against where, when and how often they drive.

The initial assessment costs £5 per driver and businesses then receive a report, which identifies gaps in driver awareness and recommends a combination of suitable training modules from the wider programme.

Ron Munro, motor manager for Zurich's corporate and government division said: "Employers need to take control of managing driver safety by assessing their drivers' awareness and acting on the information. We are urging employers to look at developing a fleet safety culture."