Acxiom Corporation, a provider of customer and information management solutions, has announced the launch of InfoBase UK Marketing File.
This data source offers credit card, insurance and loan marketers an alternative to the Electoral Roll.
Acxiom's InfoBase UK Marketing File is a comprehensive consumer lifestyle database which enables organisations to prospect for new customers and ensure that customer data remains accurate and up-to-date, in line with the Data Protection Act 1998.
Acxiom's product leader Lynne Clafton said: "Contrary to popular belief, the withdrawal of the full Electoral Roll for data verification and marketing purposes will not lead to a drop in untargeted direct mailings.
"In fact, without a way of verifying customer records, consumers are likely to witness a growth in the number of mailings."
