AIG makes an artistic impression.

AIG UK has invited the press to an exhibition of the work of Mark Rothko at the Tate Modern in London.

A chance to convince hacks that all is well at the insurer?

But perhaps Rothko, an abstract painter best known for his “multiform” works and for committing suicide in 1970, was not the best choice.

The Latvian-born American artist was inspired by tragedy. “The exhilarated tragic experience is for me the only source of art,” he wrote – ironic given AIG’s recent travails.