Brokerage Affinity Insurance Marketing (AIM) is suing Misys subsidiary Penta for £15,000 in compensation after it claimed the software house failed to deliver a household quotation system during the mid-1990s.

The move by AIM is a counter punch after it was sued by Penta for £5,000 after not paying an invoice.

AIM was a pioneer of contacting policyholders' friends and families to sell them insurance. Prior to ordering a system called Dwella from Penta, AIM used a Policy Master system.

Alan Bowman, who was a director at AIM before it was taken over by Telesure, said that at the time, AIM was growing rapidly and needed a new household system to cope with demand.

AIM's claim is for costs incurred for paying staff overtime while Penta did not deliver that system. Initial proceedings will take place on February 18 at Brighton County Court.


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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