The best way to retain the trust of the local community is to get to know the media, the Alarm conference was told.

Cambridgeshire Constabulary's corporate information head, Matt Tapp, was advising delegates on managing risks to their good name.

Tapp personally handled a huge blow to his force's reputation last year, when a police officer was jailed for 18 years for sexually assaulting a woman in a cell block of which he was in charge.

He said the force had largely survived the incident through identifying in advance risks to its reputation and planning how to minimise the damage they could cause.

“It's important to establish trust with your community… by getting to know journalists and developing relationships with them.”


The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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