Analysis

Jason Storah: Aviva ‘ruthlessly consistent’ and ‘ruthlessly boring’ in delivering service promises

By 2025-03-03T07:00:00

Jason Storah Aviva CEO (official)

UK general insurance chief executive defined the insurer’s 2024 growth journey as ‘appropriate, consistent and disciplined’

Jason Storah, chief executive of UK general insurance (UKGI) at Aviva, described the insurer giant’s 2024 growth trajectory as “appropriate, consistent and disciplined” following the business publishing its 2024 full-year financial results on 27 February 2025.

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