Analysis

Rebecca Gambrell: Aviva seeks to ‘raise the bar’ on eTrading service following 2024’s five star success

By 2025-02-24T07:00:00

high jump, raise the bar

As Insurance Times’ 2025 eTrading survey is currently being completed by UKGI brokers, Aviva’s SME and delegated authorities managing director says the insurer ‘constantly [feels] pressure to improve and make sure that we’re not standing still’ around digital trading

Insurer Aviva has committed to setting “a very high bar for ourselves” when it comes to trading with brokers digitally, as Insurance Times’ 2025 eTrading survey continues to poll UK general insurance brokers on their eTrading experiences with insurer partners.

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