Partnership gives five-day cover for every Honda bought from the company’s franchises

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Aviva has secured an exclusive personal lines affinity deal with Honda UK.

The insurer has announced new personal lines partnership deal, under which it will be sole supplier of Honda Car Insurance.

Aviva is also providing a five day drive-away insurance policy to every buyer of a new or approved used Honda vehicle bought from one of its 150 UK franchise dealers.

In addition, Aviva will underwrite, administer and provide claims service delivery for the car insurance policies.

Phil Bayles, chief sales and marketing officer for Aviva, said the company was “thrilled” to work with Honda.

He said: “It’s also an important step forward in achieving our own aspirations for sustainable growth across our partnerships and UK general insurance business this year.”

Philip Crossman, managing director for Honda, UK, said: “Honda is committed to delivering a premium service to our customers and with the new Aviva partnership we can deliver this to an even higher standard within our private insurance sector”.

Honda also has a three year accident management services deal with Quindell, which was announced in 2013.