AXA Insurance has appointed Paul Bridge as its new personal lines director.
Bridge has been charged with developing AXA's direct products and managing relationships with its intermediaries.
Bridge commented: "There is a huge potential to differentiate our customer proposition as everyone in the industry seems to be saying the same thing. The opportunities for segmentation and mass customisation are enormous.
"We want to ensure that we have a distribution network in place that ensures customers can access our products by whatever means they choose whether that be through brokers or via our own direct channels."
Prior to joining AXA, Bridge was vice president of Chello Broadband.
The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.
