AXA is to run a series of broker roadshows in an attempt to allay fears over its acquisition strategy.

The insurer said it would send key representatives to locations across the country in the summer.

AXA is keen to reassure its broker base following the acquisitions of Smart & Cook last month, and Stuart Alexander and Layton Blackham in January.

The company has repeatedly said it would not compromise the independence of the brokers it buys.

"Brokers have questions on broker acquisitions," said Gary Stott, general manager of AXA's commercial lines distribution. "They want to understand what is behind our strategy."

Earlier this year, the company held a forum in Ipswich. AXA said it was pleased with the feedback from brokers.

The latest plan will to extend the size and scope of the roadshow to include the majority of AXA's brokers.

The insurer maintained that, despite "giving brokers the AXA view", there was an educational element to the plan.

Stott added: "We want to be able to tell them where we think the market is going."