Insurer AXA UK is to create two new main board positions, a customer service director and a marketing development director, as part of its plans for more customer focus.
Axa is also looking for a new IT director following the recent retirement of Phil Judkins.
AXA chief executive Peter Hubbard said: "The customer service and marketing functions are key areas of the business where we will concentrate our efforts.
"I believe these functions are a prerequisite for creating a customer focused organisation and delivering customer service excellence."