Call Connection has a new member of staff. Her name is Susan.

She is an ideal employee because she does not take sick leave or require holidays or even a lunch break. That is because Susan is a computer-generated image displayed on a screen in reception.

Now Call Connection managing director Graeme Kalbraier has no need for a person to physically sit in the reception of his company's new centre in Ipswich.

Instead, the IT department developed Susan, which is a computer programme linked to a CCTV camera in the foyer.

An IT specialist watches the monitor and inputs a greeting whenever someone enters the building.

Gone are the days of the big boss chasing the receptionist around the desk, as Call Connection has not only got rid of the receptionist, but the desk as well.

Backchat has heard that many of the wives of the company's employees are understandably pleased with the concept.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

Topics