Company considering full entry into pet market with own-branded products

Pet insurance

Broking group Brightside has entered a six-month UK pet insurance pilot scheme with Markerstudy with a view to launching Brightside-branded pet products.

In the pilot stage, Brightside will act as an introducer for Purely Pets Insurance, a trading name of Ultimate Pet Partners, a part of Markerstudy-owned affinity business Ultimate Insurance Solutions.

The policies are underwritten by the International Insurance Company of Hannover, part of global reinsurance group Hannover Re.

Customers will be directed to a Purely Pets bridging page from the Brightside website, where they will be offered quote and purchasing options on a range of cover, including insurance for pets over five weeks old and discounts for multiple pets on one policy.

Brightside head of product development Neil Laird said: “The arrangement is for an initial six month term and will enable Brightside to work with Ultimate to test the product set with our customers. Our aim is that, following this initial period, we will push ahead and introduce a full Brightside-branded pet insurance proposition.”

He added: “The products provided by Ultimate offer our customers a greater level of choice and cover levels, and there is a huge untapped pet insurance market for us to target.

“We want to offer a wider choice of insurance products to our customers, and we are confident our proposition will appeal to owners who don’t currently have protection for their pets.”