Customers will be able to see different quotes from insurers, including the Asda brand, on the Asda Money site

andy wallin

Brightside Group has launched a new price comparison service for Asda car insurance customers.

Previously Asda customers could log onto the Asda Money website and buy a car insurance policy under the supermarket brand.

 Under the new service customers will be able to see a number of quotes from different insurers on the Asda Money site. the Asda branded car insurance will continue to feature on the site.

 This offering has been enabled by Brightside’s Quote Exchange platform.

 At the beginning of last year Brightside signed a new three year deal with Asda to provide white-label car insurance under the Asda Money brand for another three years.

 The broker said this new service was an extension of the offering.

 Brightside Group chief executive Andrew Wallin said: “Asda’s loyal customers can now enjoy a superior offering thanks to the use of Quote Exchange.

 “By offering customers a wider choice we will be able to further increase the number of insurance policies bought by Asda customers.

 “At Brightside we’re concerned with continuous improvement and we’re delighted to provide Asda with this major advancement to their offering. Quote Exchange is an important division within our business and enables us to offer these innovative insurance solutions to our key partners.”