Brightside signs five-year deal with RAC

Brightside Group has signed a five-year deal with RAC to selling a variety of breakdown products to customers across its motor book.

Under the terms of the agreement, the products that Brightside customers will be offered include Roadside, At Home, Onward Travel and European Breakdown Cover.

Brightside head of product development Neil Laird said: “We will be sharing customer insights and analytics in order to develop and build new products under an exclusive arrangement with RAC.

“We have started selling breakdown cover on our newly installed CDL system and our intention is to grow this business rapidly over the course of the next few months. We want to triple the number of customers buying breakdown products from us next year.”

Laird said following Brightside’s significant investment in its CDL operating system, it had enabled the business to ramp up the number of products and services it could offer its customers.

RAC head of commercial sales Richard Fuller added: “This partnership will not only give peace of mind to thousands of new customers who can rely on the RAC to provide the service they need, but we are also really excited by the opportunity to innovate in product development.”

“We have a great relationship with Brightside, and ultimately that will benefit customers who are looking for the best deals on the market but also services they can rely on from brands they can trust.”