Carole Nash and Lumley Jacobs expand into Ireland

Insurance advisor Lumley Jacobs has extended its partnership with Carole Nash to provide free forensic coding to motorbike users in Ireland.

Lumley Jacobs managing director Hugo Jacobs said the success of the partnership in the UK, which provides customers who buy or renew their motorbike insurance with Carole Nash with a free forensic coding system called Carole Nash DNA+, meant the launch into Ireland was “the next obvious step”.

The product launches in Ireland at the start of next month.

He said each customer receives a unique DNA+ ‘forensic code’, which is proven to deter theft.

Jacobs said: “A key aim is to help Carole Nash acquire and retain customers, building genuine relationships with their biker customers by giving them something extra they really value. Carole Nash has a 50% share of the motorbike market in Eire, and it’s keen to protect and further grow its market position.”

Carole Nash chief executive David Newman said the DNA+ product had delivered “significant uplifts in online and telephone quote enquiries” in the motorbike broker’s half-year results.

Newman said: “Carole Nash DNA+ is typical of the kind of customer-centric innovation  for which we are known, and we are convinced it will be as well received by our Irish biking customers as it has been in the UK.”

Jacobs added: “We are working with a number of insurance providers that want to get out of competing solely via price, which in our view is a one-way street to value destruction.”