The CII's Project Renaissance is on track with the appointment of Julie Hicks as area marketing manager for the Anglia region.
Hicks is the first of a number of regional area marketing managers to be appointed.
She will focus strongly on the CII's recently launched talent initiative: “I'll also be focussing on helping to join-up the CII's continuing professional development programme by co-ordinating local institute events with those from CII faculties and other providers.”
Mark Hands, president of the Insurance Institute of Peterborough, commented: “Having access to full-time expert marketing support is going to be a real bonus. One of the many benefits is that we'll now be able to engage with our local communities much more effectively and know that we are all giving a consistent message.
“Most institutes rely on the support of unpaid volunteers and so the CII is to be congratulated for funding these new area marketing roles.”