I am a partner within a small brokerage and would like to voice my opinion in the commissions debate.
Commissions from a customer's point of view are not relevant. If the customer purchases a product offering appropriate cover as requested and good after sale service at a cheaper premium than they can obtain elsewhere, how is the commission relevant?
An analogy would be this. If you were to go into a supermarket and purchase a bunch of bananas of a good size and good quality cheaper than your local fruit and veg stall, and the supermarket makes a larger profit, what does it matter?
I think one important thing to remember when broking is that part of being a good broker is finding the best product at a good premium for the customer, and also the maximum commission for yourself.
The point being made by John Jackson is valid, but is it relevant?
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