Acquisitions are never easy things to do. Once the deal is finally done there’s the job of soothing egos and making room for everyone to play happy families.

One recent broker acquisition, however, has trumped the lot causing more problems and a lot more confusion before the ink on the contract had even dried.

In one week, motor broker Roadsure went from shouting from the rooftops about its “first significant” acquisition, with others set to follow, to simply being the new sibling to a fellow motor broker in the private equity family it lives in.

Its target, Premium Choice, and parent, private equity firm Optimas, took a little exception to Roadsure’s claim that it had bought the former.

With Backchat playing piggy in the middle, let’s hope the fight over ownership is sorted out before the big happy family unites to take on the specialist motor market.