Acquisitions are never easy things to do. Once the deal is finally done there’s the job of soothing egos and making room for everyone to play happy families.

One recent broker acquisition, however, has trumped the lot causing more problems and a lot more confusion before the ink on the contract had even dried.

In one week, motor broker Roadsure went from shouting from the rooftops about its “first significant” acquisition, with others set to follow, to simply being the new sibling to a fellow motor broker in the private equity family it lives in.

Its target, Premium Choice, and parent, private equity firm Optimas, took a little exception to Roadsure’s claim that it had bought the former.

With Backchat playing piggy in the middle, let’s hope the fight over ownership is sorted out before the big happy family unites to take on the specialist motor market.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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