Covéa Insurance retail distribution director Carol Geldard (pictured) has been promoted to personal lines director.
Geldard will take up the newly-created role on 1 June this year.
In her new job Geldard will have executive responsibility for the UK insurer’s direct and brokered personal lines offering.
She will retain executive responsibility for the company’s marketing and communications activities.
Covéa Insurance’s personal lines leadership teams, including director of personal lines intermediated distribution Sue Coffey, director of personal lines pricing and underwriting Gary Yeates, and head of direct distribution Stephen Long will all report to Geldard.
Geldard has worked for Covéa for almost 15 years in a variety of senior roles.
Covéa Insurance aschirf executive James Reader said: “‘Carol’s appointment is well-deserved recognition of her exceptional contribution to our business over many years.
“She brings to the role considerable experience and knowledge of both our business and the personal lines market and I have no doubt she will do a fantastic job of leading the ongoing development of our personal lines business in support of our long-term objective of sustainable, profitable growth.”
Geldard added: “I’m thrilled to have the opportunity to lead personal Lines and it’s great to have really firm foundations on which to build, given our well-established broker relationships and our highly regarded products and services.”