Das has got the nod from Churchill, famed for its bobbing bulldog mascot, to provide its 470,000 household customers with optional legal expenses cover.

The before-the-event legal cover usually retails at between £10 to £15, but economies of scale mean that its actual cost under the new deal is likely to be cheaper.

The legal expenses market leader will offer a bespoke add-on policy with Churchill's buildings and contents policies.