Admiral sees growth potential after record profit results

Admiral posted a record profit before tax of £521m for the first half of 2025, up 69% from the same period last year, driven by the acquisition of over one million new customers.

And despite these unprecedented figures, Admiral maintained there was further potential for strong growth, due in part to strong performances across a diverse portfolio.

Admiral’s UK motor business had a particularly strong year, increasing its profit by 56%, which the firm attributed to its “disciplined approach to pricing” despite 18 months of falling premiums due to “softer inflation”.

Addy Frederick, group head of corporate affairs at Admiral, explained: “UK motor had a great year, but we’ve also seen significant contributions from across the group and especially across the UK.

“We saw household insurance double its profit, it continues to grow, and there’s definitely scope there for it to continue to do so.

“Likewise for the loans business, which also did well, as well as travel and pets. So, there’s still lots of scope for growth.”

New customers

UK insurance customer count also grew for the firm, rising 13% from 8.23 million in the second half of 2024 to 9.3 million in the most recent period – another trend that Frederick believes will continue.

“In household we cover just over two million customers and that’s been driven by a mix of organic growth and the acquisition of More Than,” she said.

“We always focus on making sure we’re competitively priced and offer a good service and that’s been key to us growing our customer book. There’s no reason to say that that wouldn’t continue.”