Admiral agrees to acquire commercial fleet provider in deal valued at £80m

Admiral has agreed to acquire Flock, a digital commercial fleet insurance provider.

Flock has a digital platform that uses proprietary artificial intelligence (AI)-driven risk models trained on hundreds of millions of miles of real-world driving data to reward commercial motor customers demonstrating improved safety throughout the lifetime of a policy.

Admiral Pioneer, the group’s venture building business, initially partnered with Flock to expand the group’s focus on commercial motor customers in 2024.

Admiral said “this acquisition aligns with the group’s commitment to continuously evolve and futureproof its motor proposition and broaden its product offering, building on its existing strengths in data and technology, distribution, pricing and claims, customer service and risk management”.

The transaction, which is subject to regulatory approval, values the equity in Flock at £80m.

Emma Huntington, chief executive at Admiral Pioneer, said: “Thirty years ago, Admiral started life as an entrepreneurial challenger, committed to using data and technology to deliver better prices and service for customers.

“Having partnered with Flock since 2024, we’ve seen first-hand how successfully they’ve applied a similar approach to the commercial motor insurance market.

“This acquisition will give us immediate access to a high-growth segment, proven technology and a scalable platform.”

Plans for Flock

Flock will become Admiral’s telemetry fleet insurance proposition and its existing technology platform and the team will form part of Admiral’s fleet insurance offering.

Flock’s chief executive, Ed Leon Klinger, will join Admiral Pioneer’s leadership team.

The transaction is expected to complete in Q2 2026 and will be funded through existing resources and credit facilities.

Klinger said: “Our mission at Flock has always been to make the world quantifiably safer, with a belief that insurance should help reduce accidents, not just pay for claims. Over the last decade, we pioneered a dramatically different approach to the industry, using real-time data and AI to reward safer driving habits and reduce fleet customers’ costs. I am incredibly proud of the Flock team for what they have achieved.

”This acquisition by Admiral is a momentous day for us. It brings together Admiral’s scale and expertise with our talented people and technology. I am so excited about what this transaction means for our customers, our employees and the future of the sector.”