Backchat this week came across an amusing viral marketing game that pokes fun at some of insurance's biggest direct brands.

Developed by the cheeky chaps at easyMoney, the game involves driving around in an orange easyCar destroying competitors with a variety of weapons including a flamethrower, laser and giant mouse (to scare Elephant's eponymous pachyderm, obviously).

Backchat particularly enjoyed flattening Esure's 'Noo Yoik' mouse with a giant mallet, encouraged by easyMoney's call to arms: "I smell a rat. Would you ever buy insurance off a filthy rodent?"

All's fair in love and insurance....