A new broker has burst into the UK's Top 50 and is already climbing the table by buying 25,000 customers from Willis.

OutRight was formed on a management buy-out by the team running HSBC Select.

A new broker has burst into the UK's Top 50 and is already climbing the table by buying 25,000 customers from Willis.

OutRight was formed on a management buy-out by the team running HSBC Select.

Willis had already outsourced its personal lines Willis First Response employee benefit business to HSBC Select.

OutRight has bought that ongoing business, creating a broker with fee and commission income of about £13m, enough to earn it 45th place in the UK Top 50 Brokers.

As of last week, all the ex-Willis policies were being re-branded First Response.

Willis will keep feeding motor, household and travel business to OutRight while it concentrates on commercial risks.

Three quarters of OutRight's revenue comes from its telephone and internet motor operation, Auto Direct and its 125,000 customers.

Promising "cheapest car insurance or your money back", Auto Direct also offers a white label service aimed at retailers or other businesses who may want to outsource car insurance sales.

OutRight's managing director Andrew Lee said: "There are fairly significant opportunities on the white labelling side."

OutRight is also wooing insurance-based organisations considering outsourcing personal lines business by offering to take on books as small as 1,000 policies.

Customers will be served from OutRight's Stoke-on-Trent call centre.

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