But consumers say insurance calls are more useful than the average nuisance call

Insurance is the second most common nuisance call, according to the latest research from Ofcom, with payment protection insurance (PPI) topping the list.

Insurance products accounted for 9% of all nuisance calls made during a four week period over January and February, while PPI accounted for 13% (see chart below).

However, consumers were much more responsive to calls about insurance than other types of products.

While 87% of respondents found an average nuisance call annoying or distressing, only 73% had the same opinion of insurance calls.

Furthermore, 25% of customers who received an insurance call classified it as either useful or not a problem. This is almost double the 13% who said the same for the average nuisance call.