Ignition New Business Solutions is delighted to have won Technology Initiative of the Year 2006.

The win for our product Loyalty Manager seals a fantastic year for the company and is recognition for the hard work that our employees have put in over the last twelve months.

Our research into the insurance broking market found that businesses typically face the same core issues time and again, when it comes to cross selling and client retention, so we decided to create a service that delivers answers and solutions - not just recommendations.

As a result, Ignition is now supporting over 100 UK brokers in their new development activities and 2007 will see us extend our range of solutions to further support the broker market.

Loyalty Manager is a ground-breaking solution that provides brokers with an effective way to cross-sell to existing clients, improve retention and supports compliance with the FSA rulebook, regarding treating customers fairly.

Broker account teams use Loyalty Manager because it is simple, intuitive and works seamlessly with their existing communication tools. With Loyalty Manager, they can set up a full 12 months of cross-selling activity within minutes and keep an accurate track on any client interest in real time.

In addition, Loyalty Manager's extensive content library is regularly updated by a team of leading insurance copywriters.

The system also features client questionnaires and risk management information to add further flexibility.

Judges commendation - Pavilion Insurance.