Insurer to use technology provider’s admin platform and data enrichment offering
Legal and General (L&G) has chosen SSP as the provider of its new general insurance technology platform.
The insurer will implement the new technology platform in stages. It will start by implementing the SSP Select Insurance administration platform and the SSP Intelligent Quotes Hub for underwriting data enrichment and pricing.
L&G said the Intelligent Quotes Hub will allow it to track and respond to the behaviour of general insurance customers and prospects in real time, whether their contact is through the insurer’s own website and contact centres or through aggregators and brokers.
The insurer added that in addition to serving the 40% of the UK broker and intermediary market that use SSP broker software, it will be able to use SSP Intelligent Quotes Hub to support its business with other distribution channels and direct consumers.
L&G general insurance managing director Duncan Finch said: “Evolving our technology infrastructure is at the heart of our plan to meet the needs of the next generation of consumers. Born into a world of smart phones and tablets, they will expect to interact quickly, easily and digitally with their broker or insurer.
“In addition, having access to enriched data will enable us to better understand and target our customer base for better price optimisation and to maximise sales opportunities in an ever more competitive market.”
Managing director of SSP’s insurer division Stephen Lathrope added: “We are delighted to be supporting Legal & General’s digital strategy, and are speaking to several other insurers about ways in which we can help them stay ahead of the rapid evolution of the general insurance marketplace.”