When Backchat visited the Norwich Union Noida call centre in Delhi, it was striking that the employees were encouraged to believe in a picture postcard version of Britain - literally.

To help the workers (who adopt Anglicised names) think British, postcards of typical British scenes are pinned to desk partitions.

One postcard showed a postman cycling past a drystone-walled cottage in the Yorkshire Dales with a vintage Austin Seven parked outside.

It must be confusing for Indian workers to even think that there are burglars in a land where back doors and cars can be left open.

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.

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