When Backchat visited the Norwich Union Noida call centre in Delhi, it was striking that the employees were encouraged to believe in a picture postcard version of Britain - literally.
To help the workers (who adopt Anglicised names) think British, postcards of typical British scenes are pinned to desk partitions.
One postcard showed a postman cycling past a drystone-walled cottage in the Yorkshire Dales with a vintage Austin Seven parked outside.
It must be confusing for Indian workers to even think that there are burglars in a land where back doors and cars can be left open.
