When Backchat visited the Norwich Union Noida call centre in Delhi, it was striking that the employees were encouraged to believe in a picture postcard version of Britain - literally.
To help the workers (who adopt Anglicised names) think British, postcards of typical British scenes are pinned to desk partitions.
One postcard showed a postman cycling past a drystone-walled cottage in the Yorkshire Dales with a vintage Austin Seven parked outside.
It must be confusing for Indian workers to even think that there are burglars in a land where back doors and cars can be left open.
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.





































