Lincoln Financial Group has teamed up with independent medical broker 20 Twenty Healthcare to launch a health services range.
Initially two PMI plans from Prime Health, Primecare and Primecare Plus will be offered.
Customers will be asked to complete a questionnaire and then offered a tailor-made plan.
Lincoln marketing director Linton Penman said: "We can offer our customers the best of both worlds - access to comprehensive medical insurance cover coupled with the reassurance that they will be sold the right plan."
Primecare includes cover for in-patient treatment and day care surgery, out-patient consultation and tests and alternative medicines.
Primecare Plus also includes cover for dental expenses, home nursing and critical illness and disability benefits. Lincoln is also promoting Norwich Union's Globalcare range of expatriate plans
Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
