Deal with Ryan Direct Group shows IT systems can handle growth
Brightside chief executive Mark Cliff, who has vowed to bring underperforming Brightside back to growth, has signed a deal that will see the motor broker make extra sales from ancillary products.
The deal with Ryan Direct Group (RDG) means Brightside can now sell its customers the latest ancillary schemes on excess protection, key protection, personal accident, windscreen and replacement vehicle.
As reported in Insurance Times, last year the broker suffered a £24.8m write-off last year on the value of eSystem, a big contributor to its overall pre-tax loss of £45.2m.
But Cliff has stressed that the new CDL Strata system will help bring the business new product capabilities and data enrichment tools.
And today Brightside head of product development Neil Laird said: “Brightside’s significant investment in its CDL operating system has enabled the business to ramp up the number of products and services it can offer its customers, including ancillaries, and we are confident of being able to grow our presence in this segment.”
RDG account manager Katie Cockerill, who will manage the relationship with Brightside, said: “The schemes include excess protection, key protection, personal accident, windscreen and replacement vehicle. Brightside will sell the products, collect premiums and manage the fulfilment, while RDG will handle administration and claims alongside our insurer partners.”
RDG is the UK subsidary of Chicago-based Ryan Specialty Group, the brainchild of former Aon boss Pat Ryan. RDG is led by Derek Coles.