Unit will fuse Ultimate Pet Partners, BDML Connect and Supercover

Martyn Holman

Markerstudy has formed a new affinity division called Ultimate Insurance Solutions (UIS).

The new unit will be a combination of recent acquisitions.

The division will include Ultimate Pet Partners, the UK administrative arm of Ultimate Insurance Company, which Markerstudy bought in March.

UIS also includes affinity broker BDML Connect and specialist broker and claims administrator Supercover.

Markerstudy has named Ultimate Insurance Company founder Paul Hampshire as managing director if UIS. He will lead the division and its combined workforce of 400 staff, and will report to Markerstudy’s board.

Hampshire will be supported by Supercover managing director Carmi Korine and UIS head of operations Jacqui Buchanan.

Markerstudy group commercial director Martyn Holman (pictured) said: “We’ve identified that by bringing together these outstanding companies and brands, we are forming a ‘super division’.

“Not only have we strengthened our existing offering, but the opportunity for growth is phenomenal. The newly formed team possesses knowledge and experience that is second to none.”

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.