Oh dear. Those of us in the IT industry who think that the world doesn't understand us obviously have nothing on marketing men, especially the Microsoft mouthpiece trying to explain what his company is doing for insurance at the moment (12 September, Insurance Times). What is "empowering the value chain", and what on earth does "it is a fragmented industry and the benefit needs to be reciprocated" mean? I could go on - none of this makes any sense at all.
The next time I have to boot my Windows PC for no obvious reason, I will reflect that Microsoft obviously has far more use for marketers than programmers.
Alas, they make much less sense.
Richard Brown
City Computers
London
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