Claims management company will float on Aim

National Accident Helpline (NAH) will announce plans for a £100m listing on London’s junior market today, according to the Daily Telegraph.

The claims management company, known for its ‘underdog’ television advertisements and “no win, no fee” structure, is looking to raise about £50m by selling shares in half of the business on the Aim stock exchange.

NAH is run by managing director Russell Atkinson and passes on about 74,000 of its calls to the company’s network of 47 law firms, the Telegraph said.

The company will offer investors a 5% to 6% dividend yield. The IPO proceeds will be used to allow founding shareholders and private equity to reduce stakes in the business and pay off a £6.5m loan.

The group’s revenue was £39m in 2013.

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