Thinc founders launch into insurance intermediary market

A new general insurance trading platform for intermediaries, What Insure, has been launched by Gregg Taylor and Neil Harkin, the former founders of AXA acquired Thinc Group.

What Insure will provide financial services intermediaries, such as financial advisers and mortgage brokers, with access to point of sale, online, quote and buy systems for both personal and commercial insurance clients.

Taylor and Harkin founded Thinc in 2000 and sold it to AXA UK in 2006. It then formed part of Bluefin Group.

Taylor said: “Having previously built and managed large distribution businesses in this sector, it was always frustrating that as financial services intermediaries we rarely maximised the opportunities that general insurance can bring.

"When a facility was available it was often on a “single tie” basis as legacy IT systems often prevented Advisers from selling more than one product at a time.”

Taylor said What Insure has signed up a panel of 14 "leading insurers" for its commercial platform.

Harkin added: “Our vision is to create a national brand presence in the intermediary markets for the provision of personal and commercial general insurance, supplying an outstanding product and service proposition through market leading technological capability.”

What Insure said it is currently in discussions with a "number of large firms and networks".

The 2025 Insurance Times Awards took place on the evening of Wednesday 3rd December in the iconic Great Room of London’s Grosvenor House.

Hosted by comedian and actor Tom Allen, 34 Gold, 23 Silver and 22 Bronze awards were handed out across an amazing 34 categories recognising brilliance and innovation right across the breadth of UK general insurance.
Many congratulations to all the worthy winners and as always, huge thanks to our sponsors for their support and our judges for their expertise.