AXA has made several management changes, following the group's decision to combine its personal and commercial lines teams.
Ian Ormerod, who was previously area manager of AXA's Reading branch, has been appointed to head of distribution development.
He will replace Colin Calder after a six-month hand-over period.
Calder will remain as a consultant for a further 18 months.
Jillian Watt, who was previously AXA's finance manager, has been named head of distribution control and planning.
Distribution director Mark Cliff said: "Our new distribution leadership structure will help us to develop a 'best in class' sales and underwriting environment.
"This is built around excellent relationship management skills and underpinned by market leading electronic trading capabilities."