The launch forms a key part of the insurer’s ongoing strategy to diversify its business and respond to consumers’ needs 

Admiral has today (15 August 2022) launched Admiral Pet Insurance to sit alongside its motor, home and travel insurance lines. 

The insurer has introduced features that go beyond standard pet insurance products, including Pawsquad – an online service for customers to allow them to speak with a qualified, UK-registered vet 24/7 free of charge.

Customer satisfaction remains at the centre of Admiral’s focus and the insurer is keen to provide customers with what it called “great service and a great offering”.

Pritpal Powar, Admiral’s head of pet, said: “I truly believe we have built a fantastic range of products and services that will deliver great value for our customers and continue to build on the foundations of what has made Admiral a leader across our flagship products. I can’t wait to continue building and improving the business as we grow.”

The launch forms a key part of the company’s ongoing diversification efforts.


Customers could previously buy pet insurance through the brand via a third party, however the new Admiral Pet product policies will be handled 100% by the insurer in-house, including pricing, underwriting and customer service.

Customers will also be able to purchase multi-pet cover which will allow them to insure all their pets on one policy, while making savings of up to 15%.

Existing Admiral motor, home or travel Insurance customers can also benefit from a 10% discount.

Powar added: “I’m really excited to have reached this milestone, this is the culmination of so much hard work from so many people across the business.”