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Ageas UK is ‘very interested’ in embedded insurance – Ant Middle

By 2025-04-10T07:00:00

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The personal lines insurer is exploring new embedded product propositions ‘right now’ as chief executive believes this model is ‘really important to the future development of our business’

Personal lines insurer Ageas UK is currently investigating how it can distribute its products via embedded propositions, with the firm’s chief executive Ant Middle confirming to Insurance Times that the insurer hopes to bring these “important” plans to fruition in the “medium term”.

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