Insurance Times Awards 2023: FSB Insurance Service aims to be a ‘trusted partner’ for SMEs

Why did you put yourselves forward for the Customer Champion of the Year – Broker category?

We were set up by the Federation of Small Businesses as a startup, specifically to address the ‘advice gap’ they perceived in the provision of general commercial insurance to SMEs, following consistent feedback from members.

Small businesses often face unique challenges in obtaining suitable coverage because their activities are more complex than the pigeonholes in which they are often placed.

Our entry aims to highlight our commitment to addressing these challenges, providing tailored solutions and enhancing the overall insurance landscape for small enterprises.

What do you think makes your entry stand out and why should you win the award?

What sets us apart is our unwavering dedication to personalised guidance.

FSB Insurance Service isn’t just about policies – it’s about being a trusted partner for SMEs providing guidance for FSB members whether insured through us or not.

Our comprehensive approach, from free advice guides to proactive communication, ensures that businesses receive the support they genuinely need.

We stand out by embodying the essence of a true ally for small businesses, going beyond just the selling of insurance to deliver exceptional value.

What would winning this award mean to you and your firm?

Winning would be massive for both our business and FSB.

This award would be a testament to our relentless pursuit of excellence and innovation in the insurance realm. It’s not just a trophy – it’s validation that our member-centric model, advocacy efforts and transformative impact on the SME insurance landscape are making waves.

For us, winning isn’t just about recognition – it’s a symbol of our journey from startup to being the go-to insurance partner for FSB members, empowering them for success.