Alison Wood, director at Chase Heptons, speaks on her firm’s entry to the Excellence in Technology – Broker category
1. Why did you put yourselves forward for the Excellence in Technology – Broker category?
We entered to highlight Percy, our AI-driven pricing optimisation framework that solves a major industry challenge – slow manual pricing updates.
This innovation boosts efficiency internally and ensures fairer premiums externally, enhancing competitiveness and customer experience.
We aim to demonstrate how technology can transform insurance pricing across multiple product lines and benefit both customers and our operational teams, setting new standards for the market.
2. What do you think makes your entry stand out and why should you win the award?
Percy stands out due to its unmatched scalability and speed, automating daily optimisation where manual methods lag behind.
Its adaptability across multiple insurance verticals, combined with transparent, rules-based pricing adjustments, delivers operational efficiency and real cost savings for customers.
This unique blend of automation, intelligence and customer focus positions Percy as a pioneering tool that directly improves market competitiveness and customer affordability.
3. What would winning this award mean to you and your firm?
Winning would validate our innovative approach to transforming insurance pricing through AI, showcasing Chase Heptons as a forward-thinking insurance company.
It would boost team morale and encourage continued investment in technology that benefits customers and streamlines operations.
Recognition would enhance our brand reputation and credibility, helping us expand Percy’s reach to more insurance products and markets, ultimately reinforcing our commitment to delivering fair, competitive and efficient insurance offerings.
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