Rob Kemp, head of UK commercial risk at Aon, talks about his firm’s entry to the Insurance Broker of the Year category
1. Why did you put yourselves forward for the category?
To showcase our recent achievements which set a new benchmark for service, innovation and impact in the broking industry.
Over the past year, Aon has invested significantly in analytic capabilities and client-focused solutions designed to elevate risk and human capital decision-making.
Our 3x3 Plan and initiatives like the award-winning work insights programme not only support our clients’ strategic goals, but reflect our commitment to communities, inclusion and professional development – values that are core to our business.
Entering this award is a chance to highlight how we’re helping clients, colleagues and community adapt and thrive in an ever-changing landscape.
2. What do you think makes your entry stand out and why should you win the award?
Aon has a holistic approach to client service and innovation.
We don’t just place insurance risks – we empower clients to make better decisions through actionable data, strategic insight and integrated expertise.
The rollout of our Analyser Suite, launch of Aon GPT and Broker Copilot transform how colleagues serve clients, shifting the conversation from cost to value.
We measure success not just in financial growth, but in improved outcomes for our clients, colleagues and communities – demonstrated through new business wins, rising solution line uptake and our award-winning support for social mobility and diversity, equality and inclusion (DEI).
Winning would recognise these achievements and our dedication to setting a unique standard for excellence.
3. What would winning this award mean to you and your firm?
Winning would be a huge honour and recognise our team’s hard work, innovation and unwavering focus on client and community outcomes.
It would celebrate our commitment to raising industry standards and making a tangible difference to clients, colleagues and the communities we serve.
For our clients and communities, it would affirm our role as a trusted adviser at the forefront of innovation.
For our colleagues, it would be a powerful motivator, encouraging us to continue investing in skills, innovation and values that matter – ultimately inspiring us to push further and achieve even greater impact for the industry.
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