Pippa Elves, head of insurance partnerships at Autoglass, explains her firm’s entry to the Innovation of the Year – Service Provider category

Why did you put yourselves forward for the category?

Pippa Elves

Pippa Elves, head of insurance partnerships at Autoglass

Customer service isn’t just about fixing glass, it’s about solving problems. We firmly believe that our innovation – Mobile Recalibration Pro (MRP) – is the most significant the insurance market has seen since we introduced ADAS recalibration in 2015, another industry first. MRP addresses one of the biggest pain points in the vehicle glass claims journey – delays and inconvenience for policyholders. 

By combining vehicle glass replacement and ADAS recalibration in a single mobile visit, it reduces vehicle downtime and gives customers the flexibility to choose when and where the work is completed. The result is a more convenient claims experience that improves customer satisfaction, NPS and insurer loyalty. It is a gamechanger, helping insurers stay ahead as ADAS becomes more complex, while minimising inconvenience and maximising safety.

What do you think makes your entry stand out and why should you win the award?

MRP stands out because it is the only mobile solution in the market capable of performing precise ADAS recalibration following vehicle glass replacement outside a workshop environment. It overcomes challenges that traditionally required controlled conditions, automatically compensating for factors such as ground slope and lighting variations.

Before MRP, policyholders requiring a static recalibration had to attend a branch, adding mileage, cost and inconvenience. We believe it deserves recognition because it delivers a genuine industry first that improves outcomes for insurers and policyholders alike, transforming the claims experience through innovation that is measurable.

What would winning this award mean to you and your firm?

As one of the insurance industry’s pre-eminent awards programmes, winning an Insurance Times award would demonstrate to vehicle glass decision-makers that Autoglass is committed to innovation that improves outcomes for insurers and policyholders alike. MRP reflects our focus on developing solutions that enhance the claims experience while maintaining the highest standards of safety and service.

As vehicle technology becomes increasingly complex and ADAS adoption accelerates, MRP demonstrates our ability to innovate and adapt to evolving market needs. Winning this award would provide independent recognition of an industry-leading innovation that has set a new benchmark for convenience, service excellence and operational efficiency.

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