’The new headquarters demonstrates our commitment to invest in our operations,’ says chief executive

Kingfisher Insurance has opened a new national broking headquarters in the West Midlands.

Located in Rubery, Birmingham, the new office space will be home to the broker’s motor trade, commercial and non-standard home insurance teams.

Its classic and specialist vehicle brand Peter James Insurance will also be located at the site.

James Stuart, managing director of Kingfisher Insurance, said: “The new HQ places Kingfisher in the heartlands of UK motoring heritage, with the West Midlands home to historical marques including MG, Triumph, Rover and many more.

”It’s an exciting time for Kingfisher and the new office space allows our teams to come together, providing opportunity for collaboration and innovation.”


Kingfisher also felt that opening the new headquarters complemented its other broking office locations.

It has a private client insurance division in Church Crookham, Hampshire, while its motorsport brand Reis Motorsport Insurance, which the broker acquired in 2023, is based in Nottingham.

“The new office provides the opportunity for Kingfisher to build on their 2023 success with further growth and innovation,” the firm said.

Jacquie Boast, chief executive of Kingfisher, added: “The new headquarters demonstrates our commitment to invest in our operations, advancing our strategy to be the UK’s leading specialist insurance broker.

“Our new home in Birmingham, one of the UK’s main insurance hubs, is an ideal base for our highly skilled and experienced teams to work together, while also attracting top talent seeking career advancement in a vibrant, modern workplace.”